ATL Marketing Manager

London, England, United Kingdom Full-time

ATL Marketing Manager
Salary/rate negotiable
Based in London, Paddington


About Bark

Bark is a fast-growing online service marketplace. We’re experiencing hockey-stick growth, have over 3 million customers and are profitable and cash generative.

We use cutting-edge technology and an extraordinarily talented team of people to solve an age old problem – how to find the best available professional for any job, every time no matter what the need.

Bark is a dynamic, exciting early stage business but with the financial security of an established business - so you get all the benefits of working in a startup environment (ownership, agility, responsibility and stimulation) without any of the worry.


About the role

After a period of huge digital expansion, we now have an increasing requirement to use ATL to drive further acquisition and build our brand.

As part of a defined Acquisition, Conversion and Analytical team we are looking for an experienced Marketing Manager to manage all our ATL activity across radio, print and TV.

This will include both devising strategy and delivering it with ongoing optimisation and improvement. You’ll be heavily involved with media buying, developing guidelines, consistency, message hierarchy, creative briefs and production and agency relationships.

Working as part of a busy marketing team, you will be the lynchpin that brings a central creative and brand strategy to the company so that our CRM communications are aligned with all of our creative. You’ll manage significant budgets, processes and SLAs.

You’ll need to be tenacious, warm and charismatic, always operating positively and looking for new opportunities.



  • Devise and continuously test and improve our strategy for ATL marketing
  • Negotiate great deals on media buying, working directly with agencies and media where appropriate to ensure great ROI
  • Police usage of our brands and look and feel of activity
  • Manage brilliant basics; colours, fonts, tone of voice by keeping all brand guidelines updated
  • Work with analysts to continuously measure ROI and devise innovative ways of doing so
  • Work with our research and category management teams to continuously gain knowledge and insight into Bark’s key markets
  • Management of creative and production output, briefing agencies and in-house teams


Required skills and experience

  • Background in marketing (Client or Agency) in a fast moving, stakeholder driven environment is essential
  • Proven experience in negotiating excellent deals that have provided strong ROI with media and media agencies
  • Proven experience in radio and TV and up to date knowledge of the industry
  • Experience with both consumer and business markets
  • Background in producing creative across all formats, particularly offline
  • Excellent time and project management skills and the ability to manage a busy workload in a fast paced environment

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